Sarah Pooley is a Contemporary artist based in St.Ives near Cambridge. She is a fine art graduate from the Anglia Ruskin University, Cambridge school of art. She previously studied at the Open College of the Arts. Sarah has taken part in many group exhibitions and Art Fairs across the UK and has exhibited for charity group exhibitions internationally including New York, and Sydney. Sarah Pooley’s work focuses on paintings, which can be seen as a study of artificial simulations through the exploration of social spaces and their use of industrialised technology. The creation of consumerist social space deliberately aims to manipulate experience and affect visitors through the use of architecture, elaborate interior design and artificial lighting; technology is increasingly present within these social spaces. The subject matter although based on social spaces, consists of depicting themed parks, elaborate restaurants and theatre stage sets. Consumerist brands are completely awe inspiring with their anything goes attitude to the parks or other worlds they create. Huge set designs that push the boundaries of technology to engulf the viewer into the world that they have created for them to enjoy. Sarah's work depicts this as a simulation of an experience and socialisation. whilst still continuing on researching human activities within social spaces. Sarah’s new series continues on from a study of consumerist social space and technology but instead of a simulated space now the space is natural and its the human element which is acting as the technology. For the human technology acts as both positive and negative on our surroundings.